Hello!

Lately i’ve seen an increase in content about microbranda. Usually reviewers praise them for the quality for cost, unique designs, and good specs.

As a guy new to watches, and i m sure many can relate, i was curious about:

What is a microbrand?

Are the as good as people say? If yes, how come they aren t more popular?

Downsides?

What are some of the best microbrands?

Personal opinion?