I’m a 29F introvert managing a business, and I’ve worked on this for 5yrs+ without showing my face or meeting >85% of our customers, and quite frankly, much less than a dozen people have asked for any form of facial recognition. However, two of my mentors have recently told me at different times to consider putting a face to the brand. I respect them and hold their counsel dear; however, I do not see any reason why this is necessary. We’ve positioned ourselves well in our service-based industry and our results speak for themselves. I understand that we will need to do some things differently as we grow. But is this part of it? Or am I missing something here?
You know what? You’re absolutely right! I don’t HAVE to do anything …lol. Thank you for helping me come to this realization.