I run a marketing agency and I’ve hired multiple lead generation agencies and freelancers (all targeting different verticals) to help us generate leads.
Qualified leadflow has been our biggest challenge. My lead gen partners are saying it will take between 2-4 weeks to start pulling leads. They’ve all just started with us.
On our end we’ve optimized everything we can. Case studies, presentations, landing pages, product, etc.
There’s nothing more left for us to do but wait.
In the meantime there’s only some minor fulfilment work left for pre-existing clients.
I’ve always hustled to get sales, and to sit there and wait feels like hoping the problem will resolve itself which is never good policy.
Successful agency owners/entrepreneurs what are your thoughts on this?