i think that part of the appeal of many sneakers is rarity. companies like nike have historically recognized this and introduced things like the SNKRS app alongside limited-run releases.

recently, shoes that are marketed in advance to maximize hype and fomo seem to be produced in greater number, which is a great business decision if you’re trying to maximize profit. treasuring sneakers based on rarity is also arguably nonsense, but doesn’t remove the exploitative nature of such business practices.

do you have an opinion on this phenomenon? do you like your sneakers more if they’re harder to get, or if fewer people have them? are you pleased with the way recent releases have gone and appreciative that you could Get Em? please let me know.