Been in the photo booth industry for nearly 10 years and generate $400k annually (set to do over half a mil by 2024) in the wedding and events space. I don’t feel like I am the expert by any means in business or entrepreneurship, but I’ve built a couple successful companies on a small scale, and have an MBA, so maybe I can contribute to your success. AMA!
Google, purely organic. Then referrals (including repeat bookings, venues, agencies, and planners). Then social media (organic) through Instagram.
Go to market strategy is to produce quality content, build a reputable brand, and dominate search. I don’t know how conventional it is for an average business, but it works for my business. I wanted to create something that felt exclusive, and leverage our experience from each event to further brand relationships and establish ourselves as a legit player.