Where does the data advertisers have about us exist and can we get access to it? I’ve heard that each of us has an advertiser ID that tags each of us as soon as we join a new platform. It knows where we went to middle school, our teachers names and even our personality. I have it on good authority that even Chegg has access to your footprint across the internet. I would love to get access to all of this as I could see it being a more complete psychological profile than MBTIs or BigFive personality tests
In theory, if crafted well enough, you could use it to help visualize in a flowchart timeline:
• Your life story and common patterns between different chapters of life
• How you like to work, what your preferences are in people, content or relationships
• What others with similar life trajectories have done at your stage of life
Where does this data exist, could I ever hope to get access to it in a useable form (or buy it from advertisers)?

  • Intelligent-Baby-843OPBEnglish
    1·
    10 months ago

    This is super helpful context on how the data enrichment process works. If you wanted today to get access to your data at the level of:

    “user graduated in 2002 from X, is vegetarian but gets Uber Eats from McDonalds store Y and has never ordered a non-beef product in the past 10 months.”

    Would you reach out to a company like acxiom to request it directly, or is identity usually completely abstracted away due to consumer privacy regulation?