So 10 years ago, I started this small company. Instead of registering a new name, I simply recycled the name of a previous inactive small company i had registered. I figured the name was generic enough (think ABC Company), I’d save a few bucks, and my market is soooo narrow that the name didn’t seem to really matter that much.

I 'm moving to another state, and have the opportunity to change the company name to reflect our activities. We have global clients (60+ % is export) , we are known in this very,very niche B2B market. I think I can keep the ABC company’s website up for about a year or two,letting previous clients know about the name change (mass email will also be sent).

I’m having real trouble quantifying the potential business loss due to the name change. I understand the loss won’t be that consequential, but if anyone has tips, I’m all ears…