Came across this article on Fratello. I primarily consider watches as jewellery and for me the look of the watch is priority. I have been underwhelmed by a lot of watches that are talked about a lot when I see them in person. And many videos with best watch collections usually refer to the crystal, water resistance, other specs to recommend a watch. Just wanted to check with folks here, specially with multiple watches, do you consider looks secondary when looking for a watch?