as a new business started 2 months ago I’m looking to now start advertising on google and Instagram.

Do you have any recommendations on budget how much I should be spending as a new business and recommendations on google ads as its a bit of minefield and what I’ve tested out so far (please don’t laugh at amount haha £100 total and around £80 on instagram) that has generated no sales at all just wasteful clicks. This makes me very hesitant on spending money on advertising but I feel like its what I need to do to progress.

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I’ve had:

23 sales

£1,120 worth of product sold

2,187 website visits.

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I only sell in the UK at the moment and I sell collectable trading cards and a few board games.