Nvidia is a company of course they will squeeze every sale. nobody with brains blames nvidia itself. Its the people that keeps buying nvidia overpricing schemes to justify their price increases. Even if amd wasnt trying and just undercutting nvidia on pricing. If people encouraged buying undercutting prices nvidia will be forced to cut prices increasing competition.then amd would in return lower prices again etc. Thats how competitive pricing works. If people buys overpriced turd and at the same time expects lower prices that’s just hypocrisy period. 7800xt rocking 4060ti-4070 price range to lower both sides prices TWICE is a prime example