Hey Everyone!

Last month I posted about how our learnings on growing to $24k ARR (view post here).

Up until now, we’ve had a sales-led go-to-market strategy which has worked (and is still working) well for us.

So naturally we’re going to scrap it and try something completely different (product-led growth).

We’re planning on taking a freemium approach where we offer a base version of our product to our intended user for free.

This is a newer area for us as a founding team so I’m keen to crowdsource some knowledge here from the community:

• What’s worked well for you, what hasn’t
• Are there any frameworks/guides/books you’d recommend

For some context (NOT PROMOTION), we’re a SaaS management, procurement & adoption platform. Our customers are businesses that spend more than $150k per year on SaaS.
Any help would be greatly appreciated!