Kim Kardashian’s shapewear company is launching a men’s line, and KK brought on one of the most famous and influential athletes in the world to promote the brand … Neymar Jr.!
In addition to Neymar, Skims also signed 49ers star Nick Bosa and OKC Thunder star Shai Gilgeous-Alexander for the campaign.
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women,” Kardashian said of signing the three top athletes.