It’s obvious how this brainchild originated. A certain CEO (who’s not famed for his imagination) was engaged in his favourite activity – doodling, applying decorative ornaments to his surname when, wondering how to make his mark on the world, at last it came to him – a groundbreaking idea – “Cook! That’s it. Food.”

“But sir –”

“No ‘buts’ Zack. Shareholders’ll love it. Now, hop to it.”

“But sir –”

[CEO adopts lotus position and pray hands.]