I recently came across some online articles that are 10-12 years old, that feature Urban Outfitters’ marketing technique: using photos social media users tag them for selling products.

Last year I did TFP with a model and found out that they tagged UO who used my photo.

In the case for social media users, is this ethical? I get making money off of customers and bringing attention to their products, but is there a limit?

Can registering copyright stop them from using my photo? In my case, how do I proceed with this?