• The European consumer organization BEUC has rejected Apple’s claim of producing carbon-neutral Apple Watches, calling it “bogus.”

  • The European Union is proposing to ban the use of the term “carbon neutral” when it relies on offsetting credits.

  • Apple’s claim is based on the use of offsetting credits to balance out the greenhouse gas emissions involved in production.

  • The European consumer organization argues that carbon neutral claims are scientifically inaccurate and mislead consumers.

  • Nonprofit Carbon Market Watch also criticizes Apple’s use of offsetting credits, calling it an “accounting trick.”

  • Apple’s use of timber plantations for offsetting credits has been criticized for offering only a short-term carbon savings.

  • The European Union recently announced plans to ban carbon neutrality claims in marketing materials that rely on offsets.

  • Apple has made significant progress in reducing its carbon footprint, but its claims of carbon neutrality are considered misleading by some.

Source : https://9to5mac.com/2023/10/24/carbon-neutral-apple-watch-claims/