I’ve launched a marketplace for very small food + bev and kitchen goods makers to reach a wider audience. My background is in marketing and I have been doing a pretty good job at driving traffic for basically free but my conversion rate is absolute shite.
I know these products arent for everyone as they are a bit on the pricey side but from what I can tell I am driving the right customers (major US metro areas, 25-40 year olds)
I’m looking for some feedback on what could be causing such poor conversion rates.
Any feedback appreciated!