Keeping details minimal here as I’m in the very early stages of considering whether this is even something I want to do.

I’ve been in the industry for over a decade. Owned the business as a sole prop for 6 years and as an LLC for 5. It’s just me running it - occasionally I hire freelancers when I have too much work. No marketing, advertising, or intentional growth. Everything has grown organically from referrals. I’ve intentionally capped growth because I have zero interest in hiring permanent employees.

Income has been stable for the last 5 years including the pandemic and whatever weird economy we’re in right now. Gross net income ranges from 350-450k per year. Probably going to do close to 500k this year. Lowest of the last five was my first year doing it full time at 250k. It’s all digital contract work so profit margins are around 85-90 percent.

A few questions:

1. As a single owner - is it even viable to consider trying to sell the business with no employee structure?

2. Where would I start looking to get more info or should I contact a brokerage who sells businesses?

3. What’s a reasonable measure to guess sale value? Should I be using any multiples?

4. Anybody here with any experience with selling a business and what it felt like to walk away from something you’ve built for so long?

I’ve done some googling for basic info, but wanted to ask some real people as part of my research. Thanks in advance for any info!