A new Paramount Mountain spot for Paramount+ and Pluto TV’s first Super Bowl ad are on tap for Super Bowl Sunday.
are we more sick of streaming services or superhero movies?
Superhero movies, unironically
I think deep down we actually like both but to many of the ones we’re offered are mediocre
This is the best summary I could come up with:
The state of the streaming business can be summed up in the very beginning of the new Super Bowl commercial for Paramount+: “On Paramount Mountain, the stakes get higher.”
With the streaming business at a tipping point, as Netflix pulls ahead of the pack and everyone else is scrambling to turn a profit, Paramount Global is betting that the single biggest TV event of the year, the Super Bowl, can help propel its streaming business over the metaphorical peak.
The company is planning a new installment of its Paramount Mountain campaign, in what it is calling its “most star-studded chapter yet,” and is unveiling a new brand identity for the free streaming service Pluto TV, hoping to convince some of the 100 or so million viewers to give the FAST service a try in what will be its first-ever Super Bowl ad.
After failing to tame the peak, Stewart dons old-time football gear and grabs the one character with a football-shaped head to see if that can help them get over-the-top.
As for Pluto TV, it is launching its new brand identity with a Super Bowl spot about a “couch potato farm.”
“I think that what we’re gonna see the Super Bowl for Pluto TV is the culmination of many months of work, as we worked on a brand identity refresh for Pluto TV, and a set of spots where the hero spot that’ll debut in the game we think again will really entertain audiences,” DiMeglio says.
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