researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • AShadyRaven@lemmy.zip
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    3 months ago

    If a product says “AI” on it, and its not talking about NPCs in a videogame, i assume the product is shitty and took 30x the energy to produce than a human-made product of the same quality

  • floofloof@lemmy.ca
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    3 months ago

    Mentioning AI in marketing signals:

    • Our management has no vision and chases fads.
    • Once this fad passes you’ll be on your own as we move on to the next one.
    • We think you are quite dumb and won’t see how vapid our marketing is.
    • The product probably requires an internet connection and may not work without one.
    • The product probably depends on a cloud service that could be withdrawn at any time.
    • The product probably spies on you.
    • We cheap out on things that would be better done by people paid to do them.
    • We can’t think of anything more specific that distinguishes our product.
    • You’re paying for features you don’t want or need.
    • You’ll be at the mercy of our software updates, which at some point will stop coming and then who knows if the product will keep working.
    • Even before we stop supporting it, the product will only work about half the time.
  • Flax@feddit.uk
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    3 months ago

    I have seen several "AI Bible app"s advertised. I don’t even want to ask what sort of concoction they’re making

  • Hirom@beehaw.org
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    3 months ago

    negative response to AI disclosure was even stronger for “high-risk” products and services, […] such as expensive electronics, medical devices or financial services. Because failure carries more potential risk, […] mentioning AI for these types of descriptions may make consumers more wary […]

    That sounds like a rational reaction.

    There’s a lot of hand waving when companies talk about AI safety. I would be more likely pay for a product with some AI if marketing promote its effectiveness without highlighting AI, than if they mentioned AI with vague assurance about safety.

    • cmnybo@discuss.tchncs.de
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      3 months ago

      I would be more worried about that fact that the AI enabled device likely needs an internet connection to function. That means the manufacturer can take away features or brick the device whenever they want to.

      • Hirom@beehaw.org
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        3 months ago

        That’s true. “AI-enabled” is usually a hint of over engineering and unnecessary collection of data.