I believe the current media coverage is overly focused on electric vehicles, while demand for the majority of business and products is experiencing a downturn due to the ongoing crisis.
Despite this, VW and the ID.3 are underperforming compared to the market. This is likely due to consumers either opting for more affordable non-electric brands and alternative ICE vehicles (driven by price incentives and dealer push), or, for those willing to pay more, choosing Tesla.
From an external perspective, it can be challenging to grasp VW’s ultimate goal. However, it’s possible that this underperformance is intentional, as VW still has a long way to go in EV development. Selling at or near a loss at this stage might be a strategy to limit short-term sales in favor of long-term success.
I believe the current media coverage is overly focused on electric vehicles, while demand for the majority of business and products is experiencing a downturn due to the ongoing crisis.
Despite this, VW and the ID.3 are underperforming compared to the market. This is likely due to consumers either opting for more affordable non-electric brands and alternative ICE vehicles (driven by price incentives and dealer push), or, for those willing to pay more, choosing Tesla.
From an external perspective, it can be challenging to grasp VW’s ultimate goal. However, it’s possible that this underperformance is intentional, as VW still has a long way to go in EV development. Selling at or near a loss at this stage might be a strategy to limit short-term sales in favor of long-term success.