As in what part (or parts) of a character that are terrifying in action or given thought. It can be looks, personality, ideology, and/or an ability if applied with real-life implications.
For instance, Doomfist is scary because of his ideology; the concept of using conflict to further humanity implies a never-ending wave of war where if you aren’t strong, you will suffer or die.
You could literally take a nuke to the face and that lamp will still keep you alive
Imagine the pain of taking that nuke at point blank