I’m a student, and I’m writing a business research project that we were told to do, so I chose to do it on AMD’s acquisition of Xilinx. I need to use the Ansoff Matrix, and I’m unsure where AMD’s decision will land.
Was it a market development because they entered a new market of FPGAs, but they already had products offered by Xilinx or sold the same existing products, such as semiconductor products? Or was it a Product development because they got new products that helped them in 5G, data center networking, and automotive markets that they had limited penetration and product coverage? If so, could you please tell me what are these products? Or was it a Diversification where they got new products and entered a new market/markets simultaneously?
Could you please explain which one it was and why? I will need some evidence to back up whatever I will write in my research paper. I’m confused since I’m not an expert in this area. I hope for your help and expertise.
Thank you
So basically you have a project to write, and you’re asking us to do it for you.
On the question itself, I’d say that attempts to classify things as black and white (or, in this case, red, green and yellow) are simplifications and therefore pointless.