Me and a few other former Microsoft employees have started our own consultancy company.
What we did as a first step was to crawl through all our microsoft inboxes and plug anyone we have worked with in a CRM. We managed to get a few projects because of this, but in many cases people just don’t reply and one can only follow up x many times.
What do you guys think would be our best next step? We are currently finishing our website and had planned to hire somebody to help us generate leads using both email and LinkedIn. Is this a good approach or do u have any better ideas?
In my industry cold outreach is pretty common. Sometimes there is industry events surrounding something related to your field. Webinars or industry meetups etc, those will usually have the attendee list which is good for leads.