So I have an online business selling a range of cosmetics, I have a shopify website and most of my traffic comes from my 50k followers on Instagram - I solely own the brand and was doing really well but as time has gone on I’ve been copied and undercut by competitors and my sales are really drying up. I’ve tried using a social media manager this year and it really improved my look…. I do look a lot more professional but there hasn’t been a growth in sales, is there anything I can do to try make my brand blow up again as in the right hands the potential revenue is a lot more than is it right now

Thanks!