I’ve gone from a Model 3 owner to an Ioniq5 owner as of about a year ago and miss the regularity and fun changes that would come with the Tesla software updates. From the perspective of a Hyundai owner and also talking to other non-Tesla owners, there’s a feeling of being “left out” by manufacturers that aren’t spending the time to develop and fully flesh out the software on their vehicles. On the Tesla, you’d get new apps, new functionality, fun toys, etc. and, for better or worse, they made the car feel fresh and new.

I feel as though there aren’t the same investments being made to give owners something that really excites them - that is, getting a “new toy” feeling a few times a year through the software updates. This is what truly sets EVs apart - the ability to make adjustments to the physical (braking distance, for example) and digital (dashboard updates, apps, etc.) on a regular basis.

I’m sure most owners feel this way but are the manufacturers aware? And are they putting in enough effort to get the most out of their vehicle classes through better, more productive updates?