everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
There are 3 types of products-
Painkillers: an immediate solution to a pressing problem.
Vitamins: not solving a pressing problem but something that can enhance your overall quality of life.
Candy: something that doesn’t solve a pressing problem, or enhance your overall quality of life, but is still enjoyable nonetheless.
The fastest line to success would be to sell a painkiller. But there are also vitamins and candy that always have a place in the market.
Nice
Coca Cola actually started as a painkiller - it was originally medicine.