everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
Coca cola - problem - water is boring. bubbly Suger is yum.
games/ movies - life sucks i need an escape.
dropshipping stores - i want something, these guys sell it, i no longer need to go serach anymore (or deal with sourcing directly from china)
expensive brands - i wanna look rich and be admired and show off