There’s no other product that does the same thing, so no direct competitors to study. But I looked at things like the numbers of subscribers (hundreds of thousands) for YouTube channels that make videos for cats - they get millions of views. So the market is there, as far as I can tell. Then I went to cat expos and talked to people. So far for marketing I’ve used FB, IG, and TikTok. But I just stopped running them for the moment, though, because I feel like they’re wasted money until I address whatever the underlying issue is.