everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
I think retroactively trying to apply frameworks to successful household names can be an exercise in overfitting. Coca cola sold a tasty drink that people liked and was different to what else was available, they then ramped up manufacturing and branding better than others. I don’t think it solved any particular problem.