I’m a 29F introvert managing a business, and I’ve worked on this for 5yrs+ without showing my face or meeting >85% of our customers, and quite frankly, much less than a dozen people have asked for any form of facial recognition. However, two of my mentors have recently told me at different times to consider putting a face to the brand. I respect them and hold their counsel dear; however, I do not see any reason why this is necessary. We’ve positioned ourselves well in our service-based industry and our results speak for themselves. I understand that we will need to do some things differently as we grow. But is this part of it? Or am I missing something here?

  • BackyardMangoesB
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    1 year ago

    Agree. Competence and service is key. On Etsy half my sales left a review and all have been 5 star. I’m a small orchard with specialty mangoes that I take a lot of pride in selling. I try to give value added by doing something’s different than the few other seller in this niche. I also have a YouTube to allow customers to see/connect with what I’m doing.