everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?
You’re assuming that every problem is urgent. Coke is an alternative to water because it tastes better to a lot of people. So it solves the problem of having to consume liquids, with the added benefit of being sweet, which most people or genetically programmed to enjoy.