V8-Turbo-HybridB to Cars@gearhead.townEnglish · 1 year agoToyota Admits Mirai Has "Not Been Successful," Will Focus On Hydrogen Commercial Vehicleswww.carscoops.comexternal-linkmessage-square60fedilinkarrow-up11arrow-down10
arrow-up11arrow-down1external-linkToyota Admits Mirai Has "Not Been Successful," Will Focus On Hydrogen Commercial Vehicleswww.carscoops.comV8-Turbo-HybridB to Cars@gearhead.townEnglish · 1 year agomessage-square60fedilink
minus-squarecookingboyBlinkfedilinkEnglisharrow-up1·1 year agoToyota went so deep into hydrogen for a lot of reasons, many of them not good. It was a mixture of Japanese domestic politics, leadership politics and the need to keep exiting supplier ecosystem happy. People don’t realize companies don’t exist in a vacuum, especially not for a “national pride” like Toyota. But just like every single instance of “Japanese tech decision vs. the rest of the world” in the past 20 years, they got it wrong again.
Toyota went so deep into hydrogen for a lot of reasons, many of them not good.
It was a mixture of Japanese domestic politics, leadership politics and the need to keep exiting supplier ecosystem happy.
People don’t realize companies don’t exist in a vacuum, especially not for a “national pride” like Toyota.
But just like every single instance of “Japanese tech decision vs. the rest of the world” in the past 20 years, they got it wrong again.