“We recognize that, in some ways, the decline of cable has disproportionately impacted the NBA,” Silver told Kendall Baker of Yahoo Sports AM. “Our young audience isn’t subscribing to cable, and those fans aren’t finding our games.
But there are still roughly 65 million homes in America that are consuming sports in a very traditional way, and even more people on network TV. Is that declining? Yes. Is that going away anytime soon? I don’t believe so. So we want to be on all of those platforms.”
Paid services can’t compare to the high seas. NBA needs to eventually consider offering thier own free streaming services. The number of boomers subbed to cable is getting smaller every year. Free games and give us ads between breaks just like cable.