Especially when Matt Canada was coaching from up in the press box, there was a camera on his face at all times. This feed was shown over and over to audiences during the games. I’m sure the Steelers had to agree in some way to have this… I don’t think it would be the NFL or network? Why did they want him shown during the games as much as he was?
Look at how much attention him NOT reacting enough to a TD got. Sports media wants headlines.