As title says, if you’re in the B2B space and need more leads and meetings booked, I’ll write out a fairly detailed lead generation strategy personalised to your specific situation for free.
If you find it valuable, feel free to run with it.
Write in the comments:
- What’s your product/service
- What problem it solves / why it’s better than competitors
- Who’s your ideal customer
I’ve generated meetings and helped close deals for agencies, industry-specific softwares, whole sale, construction and even commodities.
First come first serve, I’ll do this for first 10 (if there’s even that many)
Software dev is fairly difficult to generate leads for, but I know a strategy that works.
Scrape all startups that recently got funded from crunchbase. The fact that they just got funded means that they have free cash to play around with and also need either product built or an MVP.
Take that list you scraped and scrape decision makers of those companies. A lot of freelancers offer this, make sure to ask to scrape both company and personal linkedin as well.
Build a cold email infrastructure so you can send 500 - 600 emails per day (I have a post on how to do this somewhere in my post history)
Leverage the successful exit of the owner in the cold email copy to build credibility and rapport. If he can, I’d suggest that he writes out a MVP checklist that you can offer in the emails as a soft hook.
example:
"Hey Mary, congrats on closing series A. I think at this point you start to realise that the saying “more money more problems” is true, haha.
I founded and exited X company back in 202X and was wondering if I could send over my ultimate MVP checklist?
Best,
the owner
the company"
Focus on writing 1 post that solves 1 problem every week.
Again, software development, hard one to crack since it’s something you don’t really need every day.
Good luck!