“We recognize that, in some ways, the decline of cable has disproportionately impacted the NBA,” Silver told Kendall Baker of Yahoo Sports AM. “Our young audience isn’t subscribing to cable, and those fans aren’t finding our games.
But there are still roughly 65 million homes in America that are consuming sports in a very traditional way, and even more people on network TV. Is that declining? Yes. Is that going away anytime soon? I don’t believe so. So we want to be on all of those platforms.”
Cool, so get rid of the markets concept. Perhaps if someone joins a service like YouTube TV, they get to pick which team or two per pro-sport than want to have full season access to watch as part of their standard subscription.
Even when I lived in Austin, I couldn’t watch most Mavs and Rangers games because it was considered a Spurs and Astros market, respectively.