Brains trust - I’m interested in your thoughts on naming a business. Keep the name broad to allow for migration and expansion or keep it narrow in the niche you are trying to target?

An example:

You want to sell make up to clowns but may grow to something different bigger, so you call it Jim’s cosmetics. Versus hitting the market with clarity and calling it Jim’s clown face paints.

Or potentially own both names and change the trading name if it suits?

Cheers!