Been in the photo booth industry for nearly 10 years and generate $400k annually (set to do over half a mil by 2024) in the wedding and events space. I don’t feel like I am the expert by any means in business or entrepreneurship, but I’ve built a couple successful companies on a small scale, and have an MBA, so maybe I can contribute to your success. AMA!
Join WIPA (wedding pros), local chambers, and ILEA (international live events), to make some good connections in the industry. Offer your services for free ONLY to the planners/agencies, never to the end client. And do it just to showcase what you are doing - make sure to get photo/video content along the way to use that showcase to further promote your biz on socials. Stay away from big-brand weddingwire, theknot, yelp, etc paid services (but def create a free account). My biggest success is SEO long-term, but if you focus on relationships up front, it will pay off sooner.
Yep, I am like 95% confident (external economic factors aside, such as COVID) that we will hit $500k gross next year. Our revenue has been growing at a steady rate since the start, and we just started offering ‘revolutionary’ AI services which is positioning us for much higher-ticket events in 2024.