At times, technology can become rather excessive. ESPN recently made a peculiar choice concerning an older Damian Lillard video. Lillard, now a member of the Milwaukee Bucks, had conducted an interview with the Portland Trail Blazers during the 2020 bubble season. Strangely, ESPN decided to publish the video with an edited Bucks jersey on him …
I think it’s a trial balloon for ESPN to test the boundaries of sports journalism and AI - all the mega-corps are trying to implement it into their portfolio. It’s the natural evolution of click-baiting: engagement puffering.