yeah, debated this. But overall I think it came down to what we offer is so unique and has so many touch points, that the risk of screwing up is all too easy, by franchising we dilute the brand quite a bit, and we would have to have much lower rates to appeal to a broader market. I can train anyone on how to run the business, but that doesn’t help in learning the intricate ins/outs of every possible software, camera, etc to be able to fulfill client’s event needs. And I didn’t want things to become so generic. So instead I went the white label route and just expanded Nationally with brand partners who could run events on our behalf, keeping us at the top of clients minds, while maintaining more quality control and all.