Been in the photo booth industry for nearly 10 years and generate $400k annually (set to do over half a mil by 2024) in the wedding and events space. I don’t feel like I am the expert by any means in business or entrepreneurship, but I’ve built a couple successful companies on a small scale, and have an MBA, so maybe I can contribute to your success. AMA!
Sign up for a listing aggregation service. It’ll publish your information across hundreds of listing sites some more valuable than others, but always worth it to have it out there everywhere. Also most of local SEO has to do with site reviews on line that search aggregators can see, and having localized content on your pages that reference the cities you are targeting. Each of my individual locations suffers slightly due to having a nationwide listing on Google now, but because I’ve optimized my site so well, even though the maps results doesn’t come up at the top anymore my site generally does no matter what the city is that we operate in