The last I heard about Timex Teddy Baldassarre was confused about them being sort of in the middle, because while they have heritage and could make nice watches at an affordable price, he considered their designs are just not good enough to be considered groundbreaking or anything that could catch someone’s eye even with their price.

This was something I agreed with personally at the time. But then lately they presented a more expensive watch with a Italian designer I think and it confuses me about their direction. Are they trying to compete with Seiko or with Casio?

Ultimately I think that it ends up being Casio and perhaps Swatch who dominate the entry level market. But is Timex a missed opportunity?

Because some of their watches are surely nice enough for anyone looking to avoid falling into the fashion watches trend.