I am stuck in a loop:
- Trying to find problems
- Thinking i’ve found one to solve
- Coming up with a cool way to solve it / look at what competitors doing
- Have doubts that it isn’t something i’m passionate about and that i’m just copying
- Move onto next problem
What can i do to make real progress, i’m taking one step forward then one step back!!
Look using the convential wisdom of the market is not stupid or inefficient. Learning from your competitors as a start usually is a good strategy. Innovate when you have their business model replicated. Most businesses are just replicas of very old and proven business models, some of them find an edge by making that very model more efficient. New untested business models are unlikely to succeed