I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
Try introducing your new brand while the old one still exists… If i were in your place I would use the Pareto Principle… Identify the 20% of products that brings in 80% of my revenue and rebrand them… While the 80% of the products that bring in 20% would be under the same old brand name… So that my existing customers don’t feel it’s a complete revamp and it appears more of a smooth transition…
Assuming you just want to change the logo while the offering and propositions stay the same…