I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
I guess I should clarify. One of my best sellers is our handbags and backpacks which have our logo on them. The logo is the main thing I want to change though. We also have shirts but I’m not too worried about changing that. It’s the handbags and backpacks that already exist and people use on a daily basis that I’m worried about. Also we have hoodies that so many people wear with our logo, so I suppose I almost just feel bad. But I know a new logo will reflect the brand so much better and help attract our target audience as well