I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
I guess I should clarify. I only want to change the logo. When I first started the brand I didn’t give it an identity other than the name and logo. We didn’t have colors, didn’t have a font, no set aesthetic, it was and has continued to be all over the place. I want to change that now! I want to have a brand identity. But I feel like that needs to start with a new logo that will represent the brand better.
These brands are not where my brand is at all, but for a comparison because these brands sweatshirts and logo’d apparel and designs are so common: Imagine if Supreme Changed their logo Imagine if gap changed their logo Imagine if lululemon changed their logo Imagine if Chanel, LV, YSL changed their logo All of the bags, sweatshirts, leggings, tops, etc … that have these logos on them currently… should they stress out about how the people who own these things would feel?
One of my best sellers is our handbags and backpacks which have our logo on them. The logo is the main thing I want to change though. We also have shirts but I’m not too worried about changing that. It’s the handbags and backpacks that already exist and people use on a daily basis that I’m worried about. Also we have hoodies that so many people wear with our logo, so I suppose I almost just feel bad. But I know a new logo will reflect the brand so much better and help attract our target audience as well