It’s interesting bc if it were easy, others would’ve done it by now and as good. But OEMs focused on ‘the phone’, the actual physical thing and the software on ‘that’ device. When you look at that alone, there’re other better phones imo.

And that’s where Apple was visionary really. They locked people into the ecosystem that is ‘that good’! It just is, as much as I believe there’re better phones out there - I’ve had them before, it’s a fact that Apple’s ecosystem does things better than others, reason why Samsung ‘got that’ and is trying to do something similar, but it’s that Samsung ‘hit or miss’ thing.