so i want to start a small business selling home products, but a part of me doesn’t want anyone who knows me (& follows me) to know that the brand is mine for at least a couple years. the reason that i just want to test out the market first and it’s less anxiety because i don’t have to think what people i personally know thinks of it lol. but another part of me wants to share because of marketing boost (?) and also to get a bit of support in the start. help???
Yes announce it. But also make new SM accounts for your brand and keep them separate. In my experience, Your friends and family will “support” you but won’t purchase. They may encourage .