San Diego’s MLS expansion team, which is set to take the field in 2025, has officially selected a brand identity in addition to its name: San Diego Football Club, or San Diego FC for short. The club is set to announce its name, crest and colors at an event in San Diego on Friday night.
The Athletic has acquired a copy of the club’s crest and logo explainer. Multiple sources have confirmed that the logo acquired is indeed the finalized logo. By adopting the “Football Club” moniker, the organization will become the 11th MLS team to be an “FC.”
The brand, according to San Diego’s...
The crest has room for improvement, but I’m glad the colors aren’t black & red as were rumored. Looks like silver and blue are the team’s main colors. Hopefully we can have some light colored kits too, like a white base with the blue & yellow/orange from the crest’s colors.
The crest has room for improvement, but I’m glad the colors aren’t black & red as were rumored. Looks like silver and blue are the team’s main colors. Hopefully we can have some light colored kits too, like a white base with the blue & yellow/orange from the crest’s colors.