No I’m not making a race joke I just wanted to comment on how boring and uninspiring any type of brand redesign for the city jerseys and now the NBA Cup floors as revealed by Zach Lowe are. Why can’t the team ever do anything fun and outside the box even if it will miss with the fan base? The floor revealed for the NBA Cup looks nice but again it’s just another take on how ‘traditional’ the Celtics are and we’re using green as the floor color. Just for once I wish we did someone completely out of the box like the Red Sox yellow jerseys.
Because this org is super " traditional " and focused on " history " rather than modernisation. Same reason why we have a boring social media team and a very " quiet " org and superstar.